Easily the number one question asked by online marketers because, quite simply, no hits means no sales.
Something that most go about in the wrong way, or have been taught incorrectly on so
many occasions, they feel dizzy from the contradictory information they've been
presented with. So let’s answer this question once and for all in two parts.
? Part one is to change the question. The aim of online marketing isn't just about getting
hits for your website , and having an unlimited amount of them isn't a priority either. Ten
or twenty thousands hits can easily mean $40,000 plus worth of sales for a premium
product. So how do you get hit's to your site? Well you don't. How do I get quality
targeted hits to my site? This is our new question addressing the more relevant
? Resource building is the key. It's about pulling in resources that you can use over and
over again. Never letting
a single contact or customer escape, keep in regular contact,
and make regular deals over multiple products through JVs.
? The most expensive and hardest part of online marketing is getting customers initially,
and the problem comes when someone tells you to go out and buy ads from wherever it
might be, search engines, e-zines, (which you already know is not necessary). If you
don't have several resource collection methods set up, you're going to have to be
starting all over again with your promotion every single time you launch a product. This
is the exact reason that no matter how many hits some marketers get to their sites, they
will never earn more than a couple of thousand dollars a month profit, if that even.
? Problem two comes when people assume or are told that you need to get millions of
hits to be a success. Not true, this is why we have intro products and follow-up
products, to combat this problem of low conversion rates from people who don't know
or trust you yet. The natural flow of free, to cheap to expensive sorts this problem out
for you, thus recycling resources you’ve already collected without the added expense of
? Look for quality, not quantity, and the answer lies in joint venturing or PPC search
engines (which is a whole other book in itself), building these resources, and having
others promote your products for you. If you're only hitting a few thousand hits per
month from these joint ventures, that's not a problem, if you're pulling in those
resources. Not only are they quality, but will provide long term profit and stability for
your business. Forget guaranteed hits and forget e-zine ads for directly promoting your
site. They might bring your more in the way of numbers, but it is big sales we want, not
big numbers. In that situation always think quality over quantity, which is what the
whole of this report is teaching.